BS in Business Administration Major in Marketing Management

Curricculum

First Year
First Semester
Course No. Subject Units
COM 100 Purposive Communication 3
HIS 100 Readings in Philippine History 3
HUM 100 Panitikan ng Pilipinas 3
NST 101 National Service Training Program I  3
PED 101 Physical Education I 2
REL 101 Personal Spirituality & Faith 3
UND 100 Understanding the Self 3
  20
Second Semester
Course No. Subject Units
ART 100 Art Appreciation 3
ETH 100 Ethics 3
MAT 100 Mathematics in the Modern World 3
NST 102 National Service Training Program II 3
PED 102 Physical Education II  2
REL 102 Personal Witnessing 3
TCW 100 The Contemporary World 3
  20
Second Year
First Semester
Course No. Subject Units
BAC 101 Basic Microeconomics 3
ENV 100 Environmental Science 3
MMP 111 Marketing Management 3
PED 103 Physical Education III  2
REL 103 God & Human Life 3
RIZ 100 Rizal 3
STS 100 Science, Technology & Society 3
  20
Second Semester
Course No. Subject Units
BAC 102 Obligations & Contracts 3
BAC 103 Good Governance & Social Responsibility 3
LOG 101 Business Logic 3
MMP 112 Product Management 3
MMP 113 Marketing Research  3
PED 104 Physical Education IV  2
REL 104 Religion & Ethics in Modern Society 3
  20
Third Year
First Semester
Course No. Subject Units
BAC 104 Income Taxation 3
BAC 105 Human Resource Management 3
BAC 106  International Business & Trade 3
CBM 131 Operations Management & TQM 3
MMP 114 Advertising 3
MMP 115 Pricing Strategy 3
  18
Second Semester
Course No. Subject Units
BAC 107 Business Research 3
CBM 132 Strategic Management 3
MEL 121 E-Commerce & Internet Marketing 3
MEL 122 Direct Marketing 3
MMP 116 Professional Salesmanship 3
MMP 117 Distribution Management 3
  18
Fourth Year
First Semester
Course No. Subject Units
BAC 108 Thesis or Feasibility Study 3
MEL 123 Services Marketing 3
MEL 124 Strategic Marketing Management 3
MMP 118 Retail Management 3
  12
Second Semester
Course No. Subject Units
BAC 109 Internship (600 hrs.) 6
  6
   
  Total Units 134

 

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Last Updated: Jul 04, 2019